An innovator in creative LED technology

From robust to light and thin, our products feature creative and flexible solutions for a wide variety of display needs. Flex your imagination with PixZel Effects products.

We pride ourselves in being your single source for cutting edge LED display technologies for stage, tours and permanent installations both indoors and outdoors.

PixZel Effects is a privately held company with office locations in Minneapolis, Los Angeles and New York City, and is led by two seasoned and well-respected veterans in the field of entertainment production:

Paul Streitz

As founder and CEO of Advanced Lighting Systems, Inc. and PixZel Effects LLC, Paul Streitz has masterminded the design and implementation of creative LED and fiber optic lighting solutions for the entertainment industry, architectural applications and high-profile special events such as wrapping an entire square block of Times Square in vinyl billboards for Target Corporation's Fourth of July summer campaign. Paul also provided the technical know-how and lighting products to illuminate the original Declaration of Independence and all its supporting documents at the NationalArchives in Washington D.C.

Paul earned a reputation as an industry visionary for consulting, creating, manufacturing and producing solutions for the Grammy awards, Broadway shows and major concert tours. His television lighting credits include Saturday Night Live, The Late Show with David Letterman, The Tonight Show, Live! With Regis and Kelly, Home Shopping Network and Babylon 5, as well as the movie I, Robot.

PixZel Effects is regarded by industry insiders as the go-to source for unique, end-to-end solutions for high-profile projects. Through PixZel, Paul also works with other lighting companies to help design control systems and products that they can brand as their own.

Richard Willis

After mastering the crafts of stage lighting and product design, New Zealand native Richard Willis went on to amass an impressive list of lighting industry credits. He also produced and stage-managed a wide variety of high-profile concert tours, television events and special-effects lighting shows.

As Vice President of Bandit Lite, Richard oversaw many of the global lighting company's overseas offices.

Richard was brought in as a consultant for Coemar, an Italian lighting company, where he developed new, innovative lighting products that Coemar later patented and manufactured.

When Manny Pacquiao fought Miguel Cotto at the new Yankee Stadium in 2009, Top Rank Boxing hired Richard as production manager in charge of the entire show. The production challenges were enormous, ranging from finding an innovative new field covering to bringing in more electrical power to resolving union clashes to solving logistical nightmares involving 27 equipment trucks. HBO broadcast the event live while six TV trucks sent the feed to Asia, Europe and South America.

Richard was the lighting production manager and video production manager for all WWE broadcasts for 12 years.

As production manager for the Electric Daisy Carnival, an international electronic dance music festival and the largest live concert ever held in Los Angeles, Richard managed six stages, 250 staff and audience control for 350,000 people over two nights.

Richard was part of the design team that created a new, American-made video curtain using an innovative, seamless locking system involving small, high-intensity magnets. The design allows the curtain to separate in high winds, preventing it from turning into a sail that may damage people and structures around it.